About Fizmo
Fizmo was born from a passion for the outdoors and a drive to innovate. We specialize in creating high-quality fishing gear that empowers anglers to perform at their best in every condition. From the very beginning, our mission has been clear: blend cutting-edge technology with hands-on expertise so you can fish with total confidence.

Innovating for Anglers
We don’t just make products—we craft solutions. Each piece of Fizmo gear is refined through rigorous real-world testing, ensuring it meets the demands of both seasoned pros and weekend warriors.
By constantly experimenting with new ideas, we deliver gear that truly elevates your fishing experience and keeps you ahead of the curve.
Passion for Outdoor Sports
At Fizmo, we believe fishing is more than just casting lines—it’s a chance to connect with nature, friends, and family.
Our love for outdoor adventures drives us to create gear that stands up to tough conditions while helping you enjoy every moment on the water. With Fizmo, you can pursue the thrill of the catch knowing you’re supported by products designed for maximum performance.


Collaborative Product Development
We work hand in hand with passionate anglers to shape our product line. By gathering feedback from real fishing scenarios and incorporating those insights into our designs, we ensure every Fizmo item addresses true on-the-water challenges.
This partnership-driven approach fosters continuous improvement, so our gear evolves alongside the anglers who use it.
Got a Great Idea? Let’s Collaborate
Have a game-changing concept for a new lure, accessory, or fishing tool? We want to hear from you!
At Fizmo, we believe the best innovations often come from real anglers who understand the sport inside and out. If you’ve got a fresh idea that could revolutionize the fishing experience, reach out—together, we can bring your vision to life.
Frequently Asked Questions

What are Glow Baits?
Glow baits are fishing lures (including jigs, spoons, flashers, and other tackle) coated with phosphorescent materials or paints that absorb light and emit a bright glow in dark or murky conditions. This luminescence helps attract fish, even in deeper waters where natural light is limited.
Why Use Glow Baits?
As you descend in the water column, light rapidly diminishes. Glow baits combat the darkness by radiating stored light energy, making your lure more visible to fish. This increased visibility often results in more bites, particularly during low-light situations like dawn, dusk, or night fishing.
What Is GloCast?
GloCast is Fizmo’s innovative UV LED charger engineered to supercharge your glow-in-the-dark lures in just a few seconds. In fact, a mere five seconds under GloCast’s specialized UV beam can be equivalent to ten minutes of exposure under typical light sources, ensuring your lures shine at their brightest for a higher catch rate.
How Does GloCast Work?
By emitting a focused UV light, GloCast activates the phosphorescent materials in your lures quickly and efficiently. Simply place your bait into the charger’s designated area, press the power button, and let GloCast infuse your lure with a luminous glow. This bright glow mimics reflective prey, helping you reel in more fish.
For Which Types of Fish Are UV Baits Effective?
UV baits are particularly effective for species that rely on vision to hunt, especially in low-light or deep-water scenarios. Anglers often report strong responses from Salmon, Trout, Walleye, Bass, Pike, Crappie, Musky, and a range of other predatory species that are drawn to bright, flashy lures.
What Type of Baits Is GloCast Suitable For?
GloCast works with any phosphorescent-based bait, from plastics and rubber to epoxy-coated lures and painted spoons. If your gear is designed to absorb and store UV light, GloCast will maximize its glow, giving you a decisive edge wherever you fish.